Buena Health is a modern IV drip and peptide therapy studio that turns clinical wellness into a calm, design-forward experience. I led the brand’s visual direction, translating their science-backed treatments into an elevated identity and content across digital and experiential touchpoints.
Strategy
Brand direction
Art Direction
Visual Design System
Graphic Design
Product packaging
PACKAGING SYSTEM
Buena Health’s packaging system turns clinical wellness into something soft, optimistic, and design-driven, using clean layouts, controlled color, and subtle medical cues to make IV and peptide therapies feel elevated but approachable.
PAID ADS
The brand launched with several paid ads. Using both the product and
a scrappy model shoot. The team cropped the model and product photography in various ways to expand the ad library without creating more images.
