about-face is a beauty company with high-impact colors and an edge, but it is open to anyone who wants to express themselves. As they expanded their CRM channels, they wanted to create a loyalty program to help them take advantage of the power users and reward them. It was an entire series that acted as its stand-alone piece.
Strategy
Research
Brand direction
Art Direction
Visual Design System
Graphic Design
Mood Board
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Since the brand leans toward neon green, I kept it front and center while incorporating hints of other colors to help emphasize the tiers.
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I wanted to bring a club rock vibe to help emphasize the edgy look. While keeping it fun and youthful by including stickers.
The big, bold text follows the brand’s look and feel, which leads to the loud and in-your-face feel. -
The idea of having loyalty cards will help visualize a user's progress, using stickers to categorize each level.
Loyalty Card + Stickers
LAUNCH ASSETS
Sign up email, and thank you for signing up for the SMS.
Tiered emails
It all begins with an idea. Maybe you want to launch a business.